Gucci debuted its pre-fall 2017 ad campaign and, as expected, all the pictures are sensationally iconic!
This is coming after releasing the unforgettable #tfwgucci campaign, which many believed would have been the fashion house’s most iconic ad campaign ever, Gucci surprised us with an empowering, inspirational and even more unforgettable campaign indeed, styled and directed by Gucci’s creative director Alessandro Michele.
Entitled “Soul Scene”, Gucci’s pre-fall 2017 campaign got captured by one of Gucci’s habitué photographers, namely Glen Luchford, at the Mildmay Club in London, and features models Nicole Atieno, Elibeidy, Bakay Diaby and Keiron Berton Caynes recreating the Black youth in the ‘60s, along with 20 dancers. This is, in fact, an all-black pre-fall 2017 ad campaign, the outcomes of which are good news indeed for the fashion industry as a whole.
By tapping only black models for one of its biggest campaigns of the year, Gucci has just shared a louder voice concerning diversity (or the lack thereof), racism and inclusivity in the fashion industry, the artistic inspirations of which actually came from an exhibition creative director Alessandro Michele fell in love with a while ago.
Photos courtesy of Gucci.
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