IKEA’s “Frakta” classic blue shopping tote bag got in the spotlight after the French luxury fashion house Balenciaga released their “Arena” shopping tote bag. The similarity between these two totes immediately got the attention of thousands of Twitter and Instagram users. And countless memes and comparisons showered our news feed. We can’t say for sure if the creative director of Balenciaga, Demna Gvasalia, was trying to bring the shopping experience to their beloved costumers on the highest possible level or was simply thinking outside of the box for their new collection.
Anyway, one thing is for sure, there is a great similarity between these two tote bags: the size, colour, shape and even the multi-handle structure are almost the same. However, the IKEA tote bag has the IKEA logo all over the handles, while Balenciaga obviously passed on this detail.
On the other hand, IKEA seemed to enjoy the whole new situation that was going on with their classic blue shopping tote. Namely, the company’s response was: “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!”
We didn’t get to hear any official response from Balenciaga, but that didn’t stop IKEA from adding more flirtation to the dance. The company created a new funny ad campaign for their famous blue shopping bag that is all over their social media and website.
The ad was created by Acne agency and the creative director Johan Holmgren who explained that he liked the “flirt” Balenciaga has sent and wanted to “flirt with them back”.
Photo Courtsey of Barneys/IKEA
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