The Maybelline x Makeup Shayla Makeup Collaboration, Made to Empower Women Of Colour

Maybelline is unarguably one of the oldest drugstore brands with products on the shelves at local drugstores and shopping malls . Maybelline for sure brightened that dark era of drugstore makeup with its innovative products in the past. The main marketing technique for these brands is teaming up with the biggest beauty influencers. They would make products in partnership with people’s favourite beauty gurus. These collaborations are well known for its great success.

Maybelline x Makeup Shayla Collaboration is Made to Empower Women of Color
Photo By @makeupshayla/Instagram

Somehow Maybelline was doing a great job marketing their products on its own. In the brand’s 100 year existence never once a product was made in collaboration with an influencer or a celebrity. Well, things are about to change because Maybelline has teamed up with beauty influencer MakeupShayla.

Maybelline x Makeup Shayla Collaboration is Made to Empower Women of Color Big Shot Mascara Poppin Purple
Photo By @makeupshayla/Instagram

Shayla is moving boundaries in the beauty industry and challenging brands to include more diversity. The impactful partnership between Maybelline and Shayla was announced on the brand’s Instagram account yesterday.

Maybelline x Makeup Shayla Collaboration is Made to Empower Women of Color The City Mini Palette
Photo By @makeupshayla/Instagram
Maybelline x Makeup Shayla Collaboration is Made to Empower Women of Color The entire Collection
Photo By @maybelline/Instagram
Maybelline x Makeup Shayla Collaboration is Made to Empower Women of Color Big Shot Mascaras in black, blue and purple
Photo By @maybelline/Instagram

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