Maybelline is unarguably one of the oldest drugstore brands with products on the shelves at local drugstores and shopping malls . Maybelline for sure brightened that dark era of drugstore makeup with its innovative products in the past. The main marketing technique for these brands is teaming up with the biggest beauty influencers. They would make products in partnership with people’s favourite beauty gurus. These collaborations are well known for its great success.
Somehow Maybelline was doing a great job marketing their products on its own. In the brand’s 100 year existence never once a product was made in collaboration with an influencer or a celebrity. Well, things are about to change because Maybelline has teamed up with beauty influencer MakeupShayla.
Shayla is moving boundaries in the beauty industry and challenging brands to include more diversity. The impactful partnership between Maybelline and Shayla was announced on the brand’s Instagram account yesterday.