For the second consecutive year, IFA Paris is pleased to announce the volume 2 of its’ lookbook which features some of the graduates of 2017 and their final collections in our two creative Bachelor and Master programs. It is viewable or available to download as a PDF: IFA Paris Lookbook 2017

We wanted to share with you the work of a selection of young students who came to Paris from all over the world. These upcoming designers spent months working on their final collections which showcase their personality, their universe, their cultural background and their creativity.


Chloe Kerr's collection in our lookbook
Chloe Kerr’s collection in our lookbook

Around a common theme, students found their inspiration from many different sources: a song, the future, death, the complexity of the woman mind, the endless possibilities of every day, the celebration of life, the female energy and strength, boxing or toys from the 90s.

We hope you will appreciate their creative endeavours as much as we do. They represent years of study, research and experimentation! We hope that this will give a small insight into the creative minds of a new generation, and perhaps ignite a curiosity to discover more…

At IFA Paris, we love their talent!

For the full lookbook as a PDF: Download here.


For the Love of Mules

PhotoCredit: Pinterest.com

Mules have literally taken over the fashion world! This 90’s favorite has finally made it back on the fashion scene. It’s amazing how an overlooked shoe design has managed to stay on trend over the years, and become a welcome delight for celebrities, fashion bloggers and shoe lovers. By definition, Mules are shoes that are backless and often closed-toes, they can be any height, ranging from flat to high. Although not a favorite for many, it’s obvious the shoes are here to stay!

Let’s take a look at celebrities in mules that will definitely make you rethink your earlier predisposition about the backless delights.

Solange, PhotoCredit: Pinterest.com
Sienna Miller, PhotoCredit: Pinterest.com
Sienna Miller, PhotoCredit: Pinterest.com
Chrissy Teigen, PhotoCredit: Pinterest.com
Selena Gomez, PhotoCredit: Pinterest.com


Let’s jump right into it. When we say fashion mistakes, we’re not talking about wearing an outfit that could land you on a worst-dressed list. Rather, we’re talking about long-held habits you refuse to break, fashion clichés you still believe are true, trend wagons you jump on and small things you’re avoiding—or doing—that can wreak havoc on your personal style.

Watch how Shea Whitney breaks it down in this video and let us know what you think.

GTBank Fashion Weekend set to Showcase “Africa’s Finest” | November 11th and 12th

Fashion lovers all over the world can once again look forward to an unparalleled fashion experience as the 2nd edition of the GTBank Fashion Weekend is set to hold on the 11th and 12th of November, 2017. The 2-day event will treat attendees to an enthralling journey across a wide variety of Africa’s finest styles and trends whilst offering small businesses in the Nigerian Fashion Industry a free and vibrant platform to connect with a wider segment of their consumers as well as experts in their industry.

The GTBank Fashion weekend is a free business platform that was created by foremost African Financial Institution, Guaranty Trust Bank plc, as part of its efforts to showcase the best of Africa’s Fashion to a global audience whilst promoting the effervescent enterprise of the continent’s growing fashion industry. The 2016 debut of the consumer-focused event received very positive reviews nationally and internationally. Attracting over 30,000 guests over the 2-day period, the event featured a series of master classes, runway shows, and a curated retail exhibition – creating the biggest, most thrilling exposé of African fashion to take place on the continent till date. The retail exhibition gave the over 90 Small Businesses that participated the opportunity to exhibit, sell and connect with consumers, as well as discover new markets.

This year’s Fashion Master Classes will feature global fashion experts such as reality TV personality and runway coach J Alexander, best known for his work on America’s Next Top Model, to renowned fashion entrepreneur and celebrity stylist, June Ambrose to award-winning fashion designer, Giles Deacon.

Other fashion and global media experts scheduled to host master classes at this year’s GTBank Fashion weekend include; Editor-in-Chief of Essence Magazine, Vanessa De Luca; Kenyan-born Vanessa Kingori, publisher of British GQ Magazine – the famed gentleman’s fashion and style magazine; multi-talented Nigerian photographer TY Bello; professional Makeup Artist and Educator, Danessa Myricks; and Fashion Editor & Style Consultant, Shiona Turini.

Fashion enthusiasts will also be treated to the ultimate shopping experience as dozens of Small Businesses will showcase a diverse range of carefully curated affordable and luxury apparel, footwear, accessories, beauty items, and much more. As part of the retail experience, there will be a crafts market featuring indigenous fabric and accessories. Each day of the event will close with a series of epic Runway shows featuring Africa’s finest designers and renowned international designers.

Commenting on the 2017 GTBank Fashion Weekend, Segun Agbaje, the Managing Director of Guaranty Trust Bank explains the vision behind the event as an “initiative that is unlocking growth opportunities for small businesses and putting African fashion on a global pedestal. The 2017 GTBank Fashion Weekend will not only give visibility to the amazing talents and entrepreneurial drive of our people at home, it will also connect them with fashion leaders abroad, in order to build local capacity and expertise across the entire Fashion Value Chain.”

GTBank has consistently played a leading role in Africa’s banking industry. The GTBank brand is regarded by industry watchers as one of the best run financial institutions across its subsidiary countries and serves as a role model within the financial service industry due to its bias for world-class corporate governance standards, excellent service quality, and innovation. The Bank is also going beyond the traditional understanding of Corporate Social Responsibility as corporate philanthropy by intervening in key economic sectors through non-profit consumer-focused fairs and capacity building initiatives for small businesses operating in these sectors.

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Celebrating the beauty of African Beauty, Fashion & Style
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Would You Rock These “Sneakerdrilles”?



Year after year two famous summer shoe trends has been the sneakers and espadrilles. In fact, they have pretty much evolved from trends into classics. While recently perusing the summer shoes that have already hit the market, one trend, in particular, was impossible to ignore: the result of sneakers and espadrilles becoming one and forming what we’re calling “sneakerdrilles.”

See more pictures in the slideshow below.

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Tips for​ Choosing the Right Wedding Shoes 2

Now, after introducing the basics in our last post here, we would also like to have your attention for a couple of more details for being able to make really good and effective choices!

Don’t Forget to Take the Location Into Account

The where the ceremony is to take place is just as important for the choice of the heels. For instance, if you are planning to have the biggest part of the day on the beach, then classic heels with great possibility will sink into the sands right away, which is why you need some beach-ready bridal shoes, or else you can walk on the sand barefoot.

Pay Attention to Your Wedding Theme

Your wedding theme is the following detail that you might take into account. For instance, if the wedding theme you’ve used for the invitations and the overall design of the day is pink or red, then you may pick the details accordingly. The style is also important, for instance, when picking a vintage and romantic design of shoes for an appropriate dress not forgetting about the delicate details like lace patterns. The most important thing is not to go to extreme lengths with your matching experiments. For instance, if you have picked a dress that’s lavishly desecrated with lace patterns, then the bridal shoes should be of some other type.

Take Your Time

Start the preparations long before the wedding day to be able to choose everything in time and not to rush to quick picks at the very last moment. So be sure to leave the wide choice of design alternatives before the wedding to make correct decisions.

Pay Attention to Such Details as Slippery Floor!

This might seem unimportant but this is, in fact quite important since having a flawless walk on the aisle is something essential for the wedding. So in order to avoid failure, you need to make sure you won’t slip. And don’t forget about the plasters for the possible irritation of the feet.

Try to Match the Colour of Your Heels With the Colour of Your Dress

So, first of all, you need to find out whether you want the tone of the heels to contrast or complement the tone of your dress. This depends on the latter too. For instance, if your dress is off white or ivory shade you may match your shoes with the identical shades, but if the dress has some bolder tones, then you need to be sure about picking a complementary shade, which should also match the design and the shade of the dress and the accessories.

In the Long Run Pick Whatever Makes You Feel Confident

Confidence is really very important for a wedding and in order to feel confident you can even make some design alterations with the rest of the pieces just because a certain pair of shoes makes you feel confident and complex-free. So this again brings to the idea of picking the wedding shoes before buying the dress to get everything started from the right place. This is the quickest way to feel like the queen of the day and of course the queen of the party!

Find Your Inspiration

Inspiration is just as important for the creation of beautiful looks, so you should really look through some suggestions from the celebs or the fashion shows of popular designers to find some trendy and gorgeous ideas for your own looks, thus finding a source of inspiration. This is especially true and actual for the moments when you start getting into a panic just because you can’t figure out the type of shoe or pair of shoes you exactly need. So instead of worrying and panicking, you may find the answers from experts!

General Steps that Should Be Taken Into Account

So in order to sum up all the tips regarding buying the best wedding shoes for you, we can present the following accordance of steps that you should follow in order to create impressive and beautiful combinations with the help of your shoes and your dress and all the rest of the details. So the steps go as follows!

Figure out the Exact Material of the Shoes

The widest variety of shoes can be found in order to provide you with just as many options for wedding looks. For instance, you may choose raw silk, crepe, or satin bridal shoes. Still, you may also deviate from this rule sometimes going for some different materials, which may add a specific accent on the creativity of your looks.

Choose the Complementary Shade and Design

So this is the second step for which you just need to figure out the exact tones, which will complement the dress or just nicely counterbalance it, and saying this we mean the synthesis of the designs and the shades. You may even match your wedding shoes with some accessories be those silver or gold jewellery and possibly have the coolest looks ever.

Don’t Underestimate the Factor of Comfort

As you keep on finding gorgeous and stunning models for shoes you should really be quite cautious and attentive for the choice of the comfortable shoes. They may have the most diverse and interesting designs and shapes ever, but you really need to know and to feel that they are comfortable. If you ace walking on heels, then the gorgeous model is just ready. Still, you may also take your time and make your feet get used to that particular model of shoes walking on them days before the wedding.

Match the Occasion and the Theme of the Day

So what you need to do is to be really watchful and aware of the possible difficulties that you might encounter when picking a pair of killer heels. The latter may really be gorgeous, but at the same time, they will just exhaust you leaving without help at the end of the day.

Be Careful With the Whites

The tones of white can also have a tricky part since you have to match the white tones of your wedding shoes and dress just exactly unlike the rest of the shades, which allow us a comparable freedom of choice.

How to Choose Wedding Shoes

Choosing shoes for a wedding is one of the most exciting and responsible things that you have to go through and we do hope that this range of curious dos and don’ts will only help you to make quicker decisions and to come up with final ideas sooner. So find your inspiration, be careful with the details and learn how to harmonise everything with each other in order to create some perfect and really flawless looks for any place and style you may further have the ceremony in. The most important thing is to be careful about the proportions and the play pairs and to just throw your complexes away feeling that it’s thoroughly your day and you are to tell it where to flow to! So enjoy it to the full and don’t let anything spoil your mood!

#SAFW South African Fashion Week: Atelier Dajee

South African Designer Ahmed Dajee of Atelier Dajee showcased his SS17 collection at South African Fashion Week.

Acoording to the designer the collection was inspired by the Johannesburg energy contrast between classy and romanticism.

Drawing energy from the female gender, Ahmed brings an eclectic mix of luxury sportswear and glamorous embellished occasion glam to the runway.

Check out the Collection.

Photo Credit: SA Fashion Week

#SAFW South African Fashion Week: Isabel De Villiers

Capetown-based fashion label Isabel De Villiers showcased her SS17 collection at South African Fashion Week.

According to the creative director, the brand caters to all women irrespective of their age and body shape. She pays close attention to making women feel beautiful and comfortable in what they wear. Although she produces in small quantities, she aims at maintaining exclusivity and quality.


Check out the collection:

Photo Credit: SA Fashion Week



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Kylie Jenner is Fierce in PUMA’s Latest Campaign

Kylie Jenner kicks into high-gear in these new campaign images as the face of PUMA.

kylie jenner puma campaign 10The 19-year-old lip kit creator sports the latest fitness footwear style – the PUMA Fierce Strap Flocking.

The latest design features “an innovative textile treatment that provides depth and soft hand feel to the already iconic style. The lightweight lace-less design merges performance-ready gear with contemporary styling, taking you from any training routine to the streets. Plus, the solid rubber outsole pods provide full ground contact and traction without weighing you down, ensuring strong moves.”

See more pictures from the campaign below.


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